Piestro
Artisanal Bakery Identity
Piestro, combining Pie and Maestro, is a craft bakery specialising in high-quality, freshly made pies. The brand identity system was developed to be distinctive, scalable, and easily applied across packaging and retail touchpoints, translating craftsmanship and artisanal values into a coherent visual language.
Client and Collaboration Overview
We collaborated with Piestro to create an identity that reflects the bakery’s focus on authenticity, artisanal practice, and quality ingredients. The design process integrated the founder’s approach to craftsmanship into every visual element, ensuring that both packaging and point-of-sale materials communicate the brand’s story effectively.
Project Objectives
The objectives were to design a custom logo typeface inspired by hand movements in dough mixing, develop a modular icon set and colour-coded ingredient labelling system, and create a visual framework that supports rapid customer decision-making. The identity needed to work consistently across packaging, stickers, and retail materials, while maintaining a balance between expressive storytelling and functional clarity.
Project Outcomes
The resulting brand identity combines tactile, custom typography with a structured visual system. The logo reflects artisanal craftsmanship through hand-inspired letterforms. A colour-coded ingredient labelling system enables intuitive recognition of pie fillings including meat, curd, jam, rhubarb, and beef. The modular icon set and cohesive colour palette support scalable application across packaging and point-of-sale environments. Overall, the identity balances gastronomy-driven storytelling with contemporary branding principles, producing a recognisable, flexible, and production-ready visual system.
Design Strategy Director: Marius Bartkus
Date: 2016-05-30