Travel Visa Pro
Travel Document Brand Identity
Travel Visa Pro is a U.S.-based company providing passport, visa, and travel document services. The visual identity was redesigned to communicate international mobility, operational clarity, and a seamless customer experience. By translating complex service flows into an organized visual system, the identity functions as a practical tool for users and supports consistent communication across physical and digital touchpoints.
Project Objectives
The objectives were to refresh the logo while retaining meaningful elements from the previous mark, create a clear visual system that explains international services and document workflows, and design a functional website supporting multiple services, order stages, pricing options, and customer feedback. Additional aims included integrating digital forms, service ratings, and an online shop, while ensuring the identity could scale across advertising, exhibition stands, and online platforms.
Project Outcomes
The redesigned logo emphasizes movement between origin and destination, using an arrow and simplified world division. A consistent graphic system, icon set, service maps, and exhibition visuals were developed to communicate processes clearly. The website was structured with integrated order forms, feedback tools, and a service shop, supporting usability and operational efficiency. The identity now facilitates complex service navigation and reinforces brand clarity across both physical and digital touchpoints.
Design Strategy Director:: Marius Bartkus
Designer: Julija Levickaitė
Female model No. 1 Julija Levickaite
Female model No. 2 Jurgita Jankauskaite
Date: 2017-12-01