Granulita
Scalable Industrial Brand System
Granulita is a wood pellet manufacturer supplying multiple retail and export markets. The brand identity was designed as a scalable system communicating warmth, reliability, and industrial clarity across physical products and digital platforms.
Client collaboration
The identity was developed through long-term collaboration as the brand expanded across markets and sales channels. The focus was on evolving the visual language without breaking recognition. Design decisions were validated across packaging, print, outdoor media, and digital environments. Iteration was treated as part of system growth rather than corrective redesign. The result is a stable core identity adaptable to changing market needs.
Project goals
To modernise the existing logo while preserving established brand signals. To build a flexible identity system suitable for different retail strategies and countries. To design packaging lines addressing ecological, industrial, and export-oriented segments. To create a multilingual, responsive website. To visually explain production and logistics through clear, structured communication.
Project results
We redesigned and refined the logo, retaining the flame motif and rounded geometry while improving legibility and consistency. Multiple packaging systems were created for different market positions, ranging from ecological to industrial and export-focused solutions. A multilingual website was designed and implemented with responsive layouts and structured content architecture. Custom 3D illustrations were developed to clearly explain pellet production and logistics processes. The identity now scales reliably across markets, languages, and media.
Design Strategy Director: Marius Bartkus
Date: 2017-04-20