LYMEC
Scalable Political Identity System
LYMEC is a European youth liberal organisation affiliated with ALDE, representing young voices in European politics. The brand identity was redesigned to support clear and scalable communication in political, digital, and public environments. The system was created to function reliably across campaigns, events, and daily organisational communication. Emphasis was placed on visibility, adaptability, and long term relevance. The identity supports both institutional credibility and active political expression.
Client collaboration
LYMEC engaged us as design partners after their existing logo no longer met functional, technical, or identity requirements. The collaboration was international and involved representatives from multiple countries and political cultures. Design decisions were aligned with organisational values, operational realities, and high frequency digital communication needs. The process prioritised clarity and consistency over stylistic trends. The resulting system was designed for sustained use rather than short term campaigns.
Project goals
To redesign the logo and identity to meet modern digital and technical standards. To create a visual system that communicates voice, participation, and political presence. To ensure consistent performance across social media, presentations, print, and communication platforms. To reflect inclusivity and evolving social values through structure and logic. To build a system that remains clear and scalable over time.
Project results
We designed a new logo based on speaker and sound wave geometries, symbolising voice, reach, and political amplification. A dual colour system combining blue and pink visually expresses diversity and changing social boundaries. The identity is modular and optimised for frequent digital content production. It enables fast communication while maintaining strong recognition across channels. The new system replaced an outdated mark with a future oriented political identity built for scale.
Design Strategy Director: Marius Bartkus
Junior Designers: Cléa Sudano, Paulina Jančytė
Date: 2018 07 27